In 2011 mobile shopping became synonymous with smartphone shopping. The percentage of mobile shoppers who were smartphone users jumped to 93%, from 75% in 2010.
With 6.2 Billion mobile phone users out there, mobile ready sites and apps are quickly replacing conventional web sites.
iPhones, iPads and Androids are replacing computers.
Advances in technology have mobilized us and now we find ourselves living in a mobile world and taking advantage of mobile activities, including shopping and buying.
Google who is on top of all of the trends, has a division exclusively devoted to mobile preparedness., and it will soon become a Google negative if your site is NOT mobile compliant.
So how does a mobile site and a non mobile site differ?
If you go to my site - www.TracyRepchuk.com you will see a typical site.? If you access that SAME site from your iphone/smartphone, you will see that it is mobile compliant.
It will satisfy the 4 criteria for mobile readiness.
1. Speed - it must load fast
2. Size - the fonts and text must be geared towards fat fingers
3. Ease of navigation - simple and easy to get information they want
4. Touch integration - to email, phone, and load directions and location
As you may already be aware, the mobile marketplace is a GIGANTIC, and untapped marketplace. Google CEO Eric Schmidt said this in a recent interview: "This is the future and everyone will adapt." And Cisco says it'll grow 10-fold over the next four years.
LinkedIn made it a major initiate as they made their mobile app the best that they can be. Some of its key improvements are faster overall performance across all features and a simpler and more intuitive menu and interface. They've also listened to user feedback, putting the Update stream front and center when launching the app and providing users long-awaited access to Groups.
With a growing marketplace like this, it is crucial that it becomes a part of your plans.
A bad mobile experience can cost you customers.
So start to prepare now and make your website mobile ready.
Author Resource:-
Tracy Repchuk specializes in showing businesses how to get more customers, make more money and dominate their market with internet marketing, social media, mobile marketing and traffic solutions. Find out more at www.TracyRepchuk.com Visit the author's home page: http://bayareadogs.net
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